+ 7 HOURS
"+ 7 HOURS" is a project of "IVAN ASEN 22", conceptual designers‘ platform in Sofia, Bulgaria, aiming to interweave the Japanese and Bulgarian culture through the visual language of contemporary fashion design.
The final result will be an exhibition-a spatial fashion installation of conceptual garments developed by nine Bulgarian fashion designers and a Japanese student or young designer and accompanied by a fashion film, a collaboration between Bulgarian and Japanese artists. The inspirations will be traditional Japanese and Bulgarian culture, the personal story of authentic Japanese kimono owners, combined with the phenomena of contemporary urban life and lifestyle in both countries.
© Benjamin Hung (Australia, Japan) with the participation of the actress Irmena Chichikova (Bulgaria)
This project has been selected for the BIG SEE FASHION COLLABORATION AWARD 2020 granted to some major fashion-design international projects in the SEE region as a good example of an excellent team collaboration between Bulgarian fashion designers and the IVAN ASEN 22 team of artists as well as Japanese artists and fashion design students attending BUNKA Fashion College of the Tokyo University. See more on www.facebook.com/permalink.php.
In December 2020 at Sarajevo Fashion Film Festival the fashion film "+7 HOURS" has been nominated for BEST COSTUME DESIGN and BEST MAKEUP & HAIR.
The project is implemented by „IVAN ASEN 22“ Foundation for the presentation and support of contemporary designers. The project is in partnership with NAOS Bulgaria, as well as supported by the Embassy of the Republic of Bulgaria in Japan and the Embassy of Japan in Bulgaria. The project is a part of the FOCUS: Japanese Culture Programme, which is implemented in partnership with the EU-Japan Fest Foundation. More about the project HERE.
